Firstly, your website will rank differently for each keyword you type into Google.  For example, if you provide massage therapy services in Sydney, and you want to rank on the first page of Google for “Sydney massage”, the chances of ranking on the first page naturally are low because this is a very competitive keyword.  That means that there are many other websites that have been engaging in long term SEO efforts to boost their website ranking (likely for years) to reach the first page of Google and you will be competing with them to try to outrank them.

However, if you have a unique business name, such as “Ezgislom Massage”, it’s unlikely that other websites have been trying to rank for this keyword, so you are likely to come up on the first page of Google as it’s lower in competition to outrank other websites.  Less common, more specific and unique keywords are likely to rank higher because they are more targeted and have less competition – these are referred to as “long-tail keywords”.  For example, a keyword such as “Sydney pineapple facial massage” is unique, very specific and less competitive to rank for in the search engines so you can rank highly for this.  Importantly though, there is no point in ranking high for a keyword that no-one searches for!

Generally speaking, your unique business name should be able to rank on the first page of Google with on-page SEO alone. There may be some circumstances when it does not but there are always ways to keep working on it to boost it and our friendly team always here to help you with more ideas. When it comes to more competitive keywords (which generally incorporate more  general, broad words), we cannot guarantee that you will rank on the first page of Google.  However your website can still get found through search results for these words in numerous other ways which is why it’s important to keep working on your website’s reach and marketing.  We will still incorporate competitive keywords in our keyword selection for your business for this reason.